Exploring Concepts
For this project, I developed the identity for Modis, a fashion academy that positions itself as modern, editorial, and avant-garde. The concept was inspired by the idea of 'an eye for fashion.' This is expressed through the logotype, where the O in Modis becomes the eye itself, symbolizing vision and perspective.
The logo goes further, combining two O's with a small head to form the silhouette of a figure in a flowing dress.
Research
Development
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Process
The project began with sketches, exploring different ways to capture the essence of vision and fashion through shapes and symbols. From these hand-drawn ideas, I refined the concept digitally, experimenting with proportions, compositions, and variations of the "eye" and flowing dress forms.
I refined the logo and logotype in Adobe Illustrator, focusing on clean lines and adaptability. With Photoshop, I created editorial-style mockups to test textures and photographic contexts, ensuring a modern, dynamic feel.
