Brand Concept
Olura is a women's supplement brand focused on hormonal balance and embracing every change. The identity combines a soft, feminine aesthetic with a playful and natural tone, expressed through a warm pink palette and graceful motifs.
Each supplement is distinguished by a unique natural illustration, reflecting its purpose—whether for skin, hair, stress, or other needs—creating a system that feels both cohesive and diverse. The packaging comes in two formats: a larger container for powders and a cardboard box with glass pill jars, balancing practicality with elegance.
Research
Development
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Process
The brand was developed using a mix of mockups and short videos to showcase the key visuals in context. Soft, atmospheric presentations highlight the feminine and natural aesthetic, while dynamic clips bring movement and life to the identity, emphasizing Olura's playful, graceful, and approachable personality.
Soft overlays, mixed media and blurred photography are used all throughout as the main technique to achieve this atmosphere.
